Creating an active and engaged community with automation

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Byline: Justin Samuels Writer: Jack Beaudoin

Note - Zapier asked me to transform this talk Justin Samuels gave at the company’s user conference into a first-person blog. Content repurposing is a critical component and highly cost-effective for organizations that rely on multi-channel marketing.

When I started Render-Atlanta to bridge the gap between culture and code and boost inclusion for Black and Brown engineers at developer conferences, I set three high-order goals for myself:

Rapidly scale from tech start-up to full-on, no-holds-barred, world domination.
Scale in such a way that anybody on my team—even the least technical team member—could implement new ideas and solutions without having to learn code.
Scale in a way that didn’t merely boost the bottom line but was very fun to do, because at the end of the day, who wants to do boring work?

I’m an engineer by trade and have always understood the value of automating processes to achieve scale. But I was happy to learn that the automation tool I chose to achieve the first two goals, Zapier, would help me accomplish my third goal as well. Read more

Published on the Zapier Blog.

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