Building Zaps for others


Set up automation for your team or clients

Byline: Kelly Gross Writer: Jack Beaudoin

Note - Zapier asked me to transform this talk Kelly Gross gave at the company’s user conference into a first-person blog. Content repurposing is a critical component and highly cost-effective for organizations that rely on multi-channel marketing.

Small and medium-sized businesses often struggle with productivity, especially in start-up or early growth mode. It seems there’s always more work to do than the people, time, and expertise available to get it done. 

I learned this the hard way. After a first career as a microbiologist, I co-launched a veterinary practice just for cats in 2010. My business partner ran the clinical side and I managed everything else. But after five years of looking after the marketing, sales, operations, and finance aspects of the practice, I left—burnt out and exhausted from the stress of running a business inefficiently.

Fortunately, I glimpsed the proverbial silver lining in those storm clouds. Searching for ways to relieve staff from inefficient and repetitive tasks, I stumbled across Zapier, and it literally blew my mind. Here was a tool that could automate manual tasks and empower staff to focus on the things that really mattered to a business—things like relationship building and customer care. Read more

Published in on the Zapier Blog. Download the PDF

About Zapier

Zapier empowers you to automate your work across 5,000+ apps — so you can move forward, faster. The Zapier blog delivers the Web’s best productivity tips straight to your inbox.

Up next Productivity hacks for your calendar, to-do list, and more From social media to your CRM
Latest posts A New Gig Building an Integrated Writing Environment 5 ways to simplify business processes with Typeform Five Ways to Automate Calendly New Feature in Northern Woodlands Widening the Circle Automation for lead nurture and lead management Letter To The Editor On COVID-19 COVID demands systemic health care changes Creating an active and engaged community with automation 9 Things You Never Thought About Automating From social media to your CRM Building Zaps for others Productivity hacks for your calendar, to-do list, and more Old Mother West Wind, Laughing Brook, and the Stories that Inspired Generations This simple but powerful analog method will rocket your productivity Atomic Notes Time to start a U.S. Health Corps Advancing your clinical blood transfusion workflows Multiplying the Value of Wearables and Patient-Generated Health Data Leveraging Analytics to Drive Population Health Automating workflows Data Analytics 3 key questions for pop health success Clinical Optimization Protecting the End Points Beyond meaningful use Optimizing your EHR investments Modernizing care management Ending the debate on EMR effectiveness More kith than kin? For-profit and not-for-profit hospitals